J&B Red Program “What’s Happening and Why: A Rhetorical Analysis of a Scholarly Text” Highlights: J&B worked with the client on a 1,*00-word essay for an assignment conducting a rhetorical analysis of a scholarly text. J&B worked in a four-person team and split the project into steps including: brainstorming with the client, preparing a rough draft, gathering feedback, and editing and polishing the client’s final draft. The team worked closely with the client to ensure that their essay captured the implications of their argument and made sense to a reader unfamiliar with the text. The Topic:J&B consulted with the client on a 1,*00-word essay for an assignment conducting a rhetorical analysis of a scholarly text. The Process:J&B worked in a four-person team and split the project into four main steps. At the start of the project, the team met with the client to discuss their assignment and collected sample essays and reference materials from the client. After assessing the essay goals, J&B helped the client prepare a rough draft of their essay. After receiving feedback from the client, the team heavily polished, revised, and updated the client’s final draft so that it would be ready for submission. Writing Style:As the client had to prepare a rhetorical analysis, they needed to conduct a deep reading of their text, locate a scholarly problem, investigate it, and use relevant evidence to defend their main claim. The team worked closely with the client to ensure that their essay captured the implications of their argument and prepared a narrative that would make sense to a reader unfamiliar with the text. At the end of the project, the team reviewed the assignment guidelines to make sure that the client created a strong, coherent essay. J&B’s Key Goals: Forming unique claims Using evidence Structure and format Deep analysis